A low, breathy voice is what we’ve decided as a society is “sexy,” whether you’re male or female. But according to a new study, men are not very good at it.
In the study, published in Journal of Nonverbal Behavior, 20 men and 20 women were asked to use a sexy voice, and 40 people listened to determine whether they were successful. Women were much better at it than men, by lowering their voice and adding a touch of hoarseness. Men could not achieve that. “In fact, although not significantly, it got a bit worse when men tried to sound sexy,” said study author Susan Hughes, a associate professor of psychology at Albright College in a statement.
So, why is it so hard for men to turn women on with their voice? Well, the researchers think it may have to do with mate selection. Men tend to care…
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