Since July 29 to August 15, 2014 donations have reached $9,500,000 for ALS Research. That’s almost nine times more earnings this year in roughly the same time frame of last years donations of $1.6 million. There’s no doubt that the challenge has utilized social media to create a viral awareness for the ALS Association.
Accepting the Ice Bucket Challenge is a way to get out of not donating, but it has had the reverse effect and most individuals challenged donate regardless.
Here are some of the Ice Bucket Challenges you may have missed.