Carl’s Jr. “Au Naturel” pushes boundaries


Carl’s Jr. “Au Naturel” Super bowl commercial pushes boundaries.

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Charlotte McKinney is featured in the “Au Naturel” commercial about a natural burger. McKinney walks through a food market in an “Austin Powers”style hiding her body parts with fruits and vegetables.

“Introducing fast-food’s first All-Natural Burger with grass-fed, free-range beef that has no added hormones, steroids, or antibiotics,” the brand said.

Carl’s Jr. campaign ads have done this before with Paris Hilton washing a car and the new ad is creatively no different. The bottom line here is sex sales.

With more than half the big game watchers being men it’s not fair to leave the women out.

David Beckham was used in the H&M’s Bodywear campaign during Super Bowl in 2014.

But is Carl’s Jr. going too far? The brand feels they’re not showing anymore than what women wear at the beach.

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