Apple Event live Spring Forward 2015


San Francisco – March 9, 2015

Hi, Apple Event is finally here to release information on several items, the main event belonging to the Apple Watch.

The event will be long, scheduled for about 90 minutes. We’ll be gathering information and posting it. Check back for updates.

Tim Cook walks in after an introduction video of the new store in West Lake, China.

Apple Store West Lake, China

Apple Store West Lake, China

HBONOW (14.99) coming to Apple TV.

Apple TV new, price lowered to $69.99.

iPhone. CarPlay will connect your iPhone to your car and will be available to every major brand is committed to making this happen.

Research Kit, a software framework, created for researchers to easily create apps that will change the way they work. It also works in tandem with Health App.

ResearchKit Software Framework

ResearchKit Software Framework

Security is key here and you decide how your information is shared.

Next up, Mac. (Introductory video) New laptop colors, silver, gold and space grey. It’s so small that Tim Cook jokes with the audience about not being able to see it.

2 lbs, 13.1mm thin, 24 percent thinner than the previous model. Has a full size keyboard going all the way to the edge.

MacBook Gold

MacBook Gold

 

Butterfly mechanism style full size keyboard is stable and thinner than the original keyboard. LED lights up the keyboard.

12in display 2304 x 1440 retina

Trackpad Force Touch Trackpad. Unhinged softer all the way to the edge. Touch sensitive. Force Click feature acts like right click.

Fan-less logic board. making it 67 percent smaller.

Extra space is used for more batteries. Terraced contoured batteries take advantage of all of the empty available space in the Macbook. Allowing you to run all day.

MacBook Battery Life

MacBook Battery Life

 

USB-C  all-in-one new standard connector , reversible, for DisplayPort, HDMI, and VGA capabilities.

The MacBook runs in complete silence in its all metal containment.

Starting price, $1299.

The Macbook family will all be updated.

Apple Watch. Tim Cook begins. Time, Universal Time is completely accurate. Many colors and styles are available.

Apple Watch

Apple Watch

 

Glances is a feature that allows you to see things that you regularly view.

Receiving messages and calls is finally here.

Receive Calls

Receive Calls

Apple Watch will help to keep you healthy and let you know when you’re sitting too long and how much activity you’ve been engaging in. It will give you reports and let you know what the target will be the following week.

Cook introduces Christy Turlington Burns, model, mother, and maternal health advocate. She used the Apple Watch to to complete a half-marathon in Tanzania with Apple Watch.

Christy walks on the stage. She explains how the Apple Watch helped her during her half-marathon, tracking elevation and heart rate.

Siri is available to control Apple Watch. Sports and social updates are available through notifications.

Apple Watch Notifications

Apple Watch Notifications

Siri works with Reminders. 

Apple Pay  is available to conduct transactions on Apple Watch.

Apple Pay on Apple Watch

Apple Pay on Apple Watch

Uber information is available on Apple Watch. You can request a car and be notified when it arrives.

Uber

Uber

Notifications will even allow you to unlock your hotel room door.

Key Room

Key Room

Apps like Shazam are available right on your wrist.

Garage Door opener view in real time.

New Apps for Apple Watch. iOS 8.2 is available today.

All day battery life. Expected 18 hours.

Snap battery charger.

Snap Apple Watch Charger

Snap Apple Watch Charger

Video narrated,

The aluminum used to make Apple Watch Sport is 60% stronger than standard alloys but just as light

 

“We believe this aluminum alloy sets a new standard, both in the way it performs and the way it looks.”

– Jony Ive

Apple Watch Available in April.

Apple Watch Sport begins at $349.

Apple Sport

Apple Sport

 

The Apple Watch collection features stainless steel cases in two beautiful finishes — traditional and space black.

Apple Watch

Apple Watch

 

Hold your breath, now exhale, Apple Watch Edition is crafted from 18-karat solid yellow or rose gold and will be available for, $10,000.

Also on April 10, you’ll be able to try on and learn more about Apple Watch at Apple Retail Stores.

Try one.

Try one.

Apple Watch Available

Apple Watch Available April 24

Apple Watch Sport $349-$399

Apple Watch $599- $1,099

Apple Watch Edition Priced from $10,000

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